lundi 13 avril 2015
Pepsi taking over NBA sponsorship from rival Coke
Posted on 18:36 by nice news
PepsiCo is taking over league sponsorship rights of the National Basketball Association from rival Coca-Cola, the company confirmed Monday.
After a partnering spanning nearly three decades, Coke confirmed it decided not to renew its global contract.
"We remain fans of the NBA and have shared remarkable experiences during our 28-year partnership, however we have made the decision not to renew our global contract at the end of the 2014/2015 season. The Coca-Cola Company has committed an incremental $1 billion toward its brands over the next three years, and with this commitment comes the need to focus on the most effective and efficient investments to maximize brand growth. The company will continue to have a strong presence within basketball culture through our relationships with iconic players. We will also continue to be visible through ongoing relationships with individual teams and venues," according to a statement from a Coke spokeswoman.
Beverage-D
After a partnering spanning nearly three decades, Coke confirmed it decided not to renew its global contract.
"We remain fans of the NBA and have shared remarkable experiences during our 28-year partnership, however we have made the decision not to renew our global contract at the end of the 2014/2015 season. The Coca-Cola Company has committed an incremental $1 billion toward its brands over the next three years, and with this commitment comes the need to focus on the most effective and efficient investments to maximize brand growth. The company will continue to have a strong presence within basketball culture through our relationships with iconic players. We will also continue to be visible through ongoing relationships with individual teams and venues," according to a statement from a Coke spokeswoman.
Beverage-D
Pepsi taking over NBA sponsorship from rival Coke
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